Pro Scot Ltd is a Fife-wide driving school. Kinetic were asked to develop a new visual identity for all the promotional materials, including programmes, exhibition materials, stationary and leaflets. 

The visual ID has been developed to attract the younger demographic with a series of illustrations using the cars and bikes from the Pro Scot fleet. Pro Scot also received a typeface overhaul in order to create some structure and hierarchy to the brand output.